November 19, 2018
50 Influential Leaders in San Diego
By Padma Naggapan
September 5, 2018
Hailing from an entrepreneurial family where both his parents owned their own businesses, it was natural for Krawitz to own his own company in technology advisory services.
The signature service his nine-year-old company, People Driven Solutions, Inc., offers is that of a Fractional CTO, providing fractional technology leadership and assessments to clients who range from small businesses to Fortune 50 companies.
The company made it to the Inc 5000 list recently, and business has grown by 50 percent for two years in a row. Clients come from a host of industries, from healthcare to education and financial services to retail industries. Krawitz funded his initial venture with savings working as a contractor for information technology companies.
“It evolved into what it is today,” he said. “I started up a platform to help people choose mortgage lenders. I focused mostly on technology staffing but realized we needed to differentiate, so we began doing software projects. Eventually, we shifted focus to Fractional CTO services.”
Krawitz helps clients understand where they need to go, and he connects them with technology service providers to get there. Smaller clients have a revenue of a small million, while larger clients are in the $20 million to $50 million range.
“They may have internal issues, but don’t have anyone who can help sort it out,” he said. “Or they may be getting ready to sell after reaching $20 million and need someone to clean up things.”
He volunteers by serving on the technology advisory board of the National Foundation for Autism research, helping the organization with software quality assurance training. Krawitz almost took up a career in Scuba diving. He was so passionate about it that he took the effort to get certified as a divemaster who can lead groups and teach scuba diver certification courses. It started out as a distraction from the pressures of being in law school but eventually took him to Thailand and the Great Barrier Reef in Australia. “I thought about it as a vocation, but enjoy diving more as a hobby,” he said. “I love to travel. I’m also a private pilot and a passionate matchmaker. I love learning all about someone and matching them up with the right jobs and right people. It’s a natural extension of who I am.”