January 29, 2018
Technology is forever changing and adapting, making it a must for businesses to be aware of the latest business technology trends. It’s important to stay on top of these trends in 2018 so that you can anticipate customer needs and meet them where they’re at, while also improving business operations and cutting cost and time. Watch out for these top business technology trends for 2018 and use them to your advantage.
Internet of Things (IoT) takes even greater hold
More of our devices become smarter and create a personal area network that extends well beyond our smart phones. The IoT is becoming an increasingly growing topic both in and outside of the workplace. It’s a concept that not only has the potential to impact how we live but also how we work.
Security audits on the rise
Security becomes an even more important aspect of businesses its employees and how they operate. Security audits, management, and monitoring – including employee awareness training – become a given of business operations in 2018 as security risks are on the rise. Businesses will need to figure out how to properly address these risks by including employee training, updating technical defenses, monitoring, and cyber insurance to mitigate risks.
Digital marketing advertising gets more personal
Marketing channels continue to converge with an even greater focus on personalized advertising messages. It’s all about targeting the right people at the right time. There’s more data than ever being collected about consumers. This gives you the ability to find where your customers are and understand their behaviors better SO YOU CAN create more personalized messages to them. Social media networks, like Facebook, allow for many personal options to target your consumers based on their activities, relationships, and profile information. If you utilize this technology trend correctly your advertising efforts will be more relevant, personal, and it will create real-time connections in 2018.
Artificial Intelligence (AI) continues to mature
The use of AI will gain maturity and additional relevance to the enterprise. Predictive wisdom develops as AI techniques are evolving. Organizations will need to invest significantly in skills, processes, and tools to successfully use these techniques to their advantage and build AI-enhanced systems.
Want to learn how YOU can leverage the business technology trends of 2018? At People Driven Solutions International our focus is to help bridge the gap between businesses in search of technology strategy, solutions, talent, and the resources to address those needs. We’ve had many technology success stories with our clients and would love to help you utilize new technology trends. If your business has $3 million+ in revenue, contact us for a FREE technology consultation today!